There is no place like home

Historic 41 is a joint effort of Milwaukee Business Improvement District 43 and Greenfield Business Improvement Districts 1 & 2;dedicated to the enhancement and growth of the South 27th Street Business District between Oklahoma Ave.and College Ave. on the south side of the metropolitan area.

Stay & Explore

Once you have discovered – or rediscovered – that all South 27th Street has to offer, you will want to stay and see more. And there is lots to see. Look around every corner of every building, look at the new businesses. Enjoy their offering. Stay and enjoy; come back often.

There is no place like home

Introducing Historic 41
Stay and explore
Revisit Historic 41

Business Directory

Historic Hwy 41 has many businesses that can serve your daily shopping needs or special occasion purposes. Search by store or category. Then come shop and enjoy the fine fare that is offered here on South 27th Street.

Business Opportunities

With nearly eight and a half miles of street frontage, there are always new opportunities to engage. Bring your business to South 27th Street. There are properties to rent, properties to buy and land available to build new.

Employment Listing

With so many businesses and retailers on this vibrant and historic street, there are always need for new employees. Check the listing and see if you new career may be here on S. 27th Street.

2nd annual "moving history forward on Highway 41"

You are cordially invited to attend the “Moving History Forward on Highway 41” event in Milwaukee and Greenfield on South 27^th between Oklahoma and College Ave. It will take place on Saturday, June 2, 2012 between ten and 4:00pm. The event will be family-friendly and showcase vintage and classic autos from Oklahoma Ave to College Ave and will highlight the vitality of the business corridor.

A great variety of events and prizes are available that day to be enjoyed and experienced. A few of them that have confirmed are:

Buffalo Wild Wings and Jimmy Johns will host the Vintage Modified Stock Car Club and have lunch and dinner specials
McDonald's - 27th & Coldspring and McDonald's - 27th & Ramsey will be selling Chicken McNuggets Charity / Classic Car Happy Meals
USBank will host Greenfield Fire Department new Ladder Truck and the Original Memories Car Club
Historic Highway 41 office will have registration and raffles, as well as the Milwaukee Achievers selling hot dogs, brats and refreshments (located in the Kmart parking lot)
Find the Loser’s Vintage Car Club in KMart’s parking lot
Bochardt’s Speed Shop will have a display of cars and other activities
Romine’s High Pockets will have FREE pool during the hours of Noon-4pm, lunch and dinner specials, and will have the trophy and raffle winners presentation at 4pm

We look forward to you coming down to reconnect with a piece of history. June 2nd is quickly approaching; mark this event down on your calendars, save the date & plan on stopping by. See you there!

This event is being brought to you by the 27^th Street Business Improvement District. For more information: please contact us at 414-282-5003 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Site Poll

Now that the street reconstruction is done, what type of business would you like to see?

Current Special Offers in Historic Highway 41

If you are a member of the Historic Highway 41/South 27th Street Business Improvement District, this advertising opportunity is available to you.

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Economic Development

Department of City Development (DCD) business development incentives: City wide fa?e grant program and Retail Investment Fund. You may find this information on the DCD website at http://city.milwaukee.gov/DCD